Good Access = Good Business
Is your business accessible? You could be missing out on potential customers.
Mansfield Shire Council in collaboration with local governments in the Hume region have created a user friendly tool to assist business to work towards becoming more accessible for people with a disability in addition to the growing elderly population.This resource will guide you towards improving customer accessibility.
- Did you know that 1 in 5 people in Australia have a disability?
- Did you know that you might be missing dozens of potential customers if your premises are not accessible for all?
- Did you know that the Commonwealth Disability Discrimination Act 1992 requires all public premises to be accessible to people with disabilities?
This means that your business is obliged to ensure ease of access for people of all abilities.
Be aware of the barriers that prevent good access - they exist in the physical surroundings, in information and the way it’s provided, and in people’s attitudes.
Accessibility in Mansfield
In the Mansfield Shire it is estimated there are approximately 2,000 people (or almost 25% of Mansfield’s population) who have a disability or have difficulties with mobility, sight and hearing. This includes people with different types and levels of impairment, children, young people, older people, women, men, Aboriginal and Torres Strait Islander people and people from culturally and linguistically diverse backgrounds. Mansfield Shire also has an aging population with increased usage of walking aids including frames, wheelchairs, scooters and walking sticks. Together with their friends and families, the number of people affected by a disability is bigger still - and every one of them is a potential customer.
What is a disability?
A disability can be any physical, sensory, intellectual, cognitive or psychiatric impairment that affects a person’s ability to undertake everyday activities. A disability can occur at any time in life. People can be born with a disability or acquire a disability through an accident or illness. Some forms of disability are temporary; others are episodic which means that they are better on some days and worse on others. Some disabilities may be obvious to other people, while other disabilities are ‘hidden’.
Providing good access to your business will benefit:
- People who are blind or have low vision
- People with a learning or intellectual disability
- People who are Deaf or hearing-impaired
- People with a physical disability or limited mobility
- People with long-term illness
- People with long-term illness
- People with a mental health or a psychological condition
- People with an acquired brain injury (ABI)
Improved access will also assist older people
Mansfield Shire Council has a rapidly growing aged population and the business generated from our elder community members will be what will sustain you during the leaner times. More than half of people aged 55 years and over have difficulties with mobility, sight and hearing. Whilst they may not see themselves as having a disability, they may find easier access of greater benefit.
Good access also benefits:
- Parents or carers of young children – particularly those with strollers or prams
- Delivery people
- Shoppers with heavy bags
- People from non-English speaking backgrounds
- Every customer – particularly when it’s busy
- You and your business!
Access your online version Good Access = Good Business Guide
Access your online version Good Access = Good Business Checklist