Latest Mansfield Data Helps Businesses Plan

Published on 12 August 2022

Following significant migration to the regions during the pandemic, Council last year subscribed to a data service which is available on its website for all businesses, residents and community groups to use.

Mayor Cr. James Tehan said there was a lot of interest about just how much the population had grown and businesses wanted to understand what the data was showing so that they could plan for the future.

“As a result of that interest we signed up to Profile ID. This online data service provides the community with a bird’s-eye view of what Council and others are having to consider about the impacts of that growth on services like planning, housing, education, and health services. We are really excited about having provided it to the community,” Cr Tehan said.

“With the arrival of the 2021 Census data, the site will be continually updated over the next 12 months as Profile ID adds all the different modules relating to the Census updates,” he said.

Cr Tehan said among other things the data allows you to look at industries by economic value, employment, and local worker numbers. It also provides population forecasts and snapshots of local communities.

“For example, the 2021 National Economics (NIEIR) data tells us that the construction industry is now the biggest employer in Mansfield. There were 545 local jobs in the sector in 2020 – 2021. And there is so much more.

We trust it will be useful for many organisations in the shire.”

The subscription costs Council $9,680 per year.

You can access Mansfield’s Profile ID page via Council’s website or go direct to profile.id.com.au/mansfield